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In the 2007 Annual report, Herbert Hainer the BOSS of Adidas discusses some of the issues of the earlier year (2007). One from the issues is about this integration of Reebok. Two years ago, Adidas surprised adidas zx flux investors with their bid intended for Reebok. "most (investors) agree the fact that deal will help to be able to compete against Nike, " was on the list of headlines by that time period, as well as: "Warren Buffet will continue investing in Nike. "
Hainer responds to some of the concerns, like that of the flat sales of Reebok inside 2007.
...major management adidas ultra boost changes at the Reebok brand, like that to improve the US distribution; even stopping supply into the brand's largest customer exactly where excess inventories had ended in a significant decline with profitability...